Cold Plunge Community Releases Statement Regarding the Growing Popularity and Misuse of Cold Therapy
May 28, 2025 — In a statement released earlier this week, the Cold Plunge Community, a collective of wellness professionals, enthusiasts, and medical experts, addressed the recent surge in popularity of cold plunges and expressed concern over growing misuse and misinformation circulating on social media.
Cold water immersion—commonly referred to as a “cold plunge”—has gained immense traction over the past two years, championed by athletes, influencers, and biohackers for its purported benefits including reduced inflammation, boosted mood, and enhanced recovery. However, the Cold Plunge Community warns that the practice is not without risks, especially when performed without proper guidance or understanding.
“We fully support the responsible and informed use of cold plunges as a therapeutic tool,” the statement read. “However, we are increasingly concerned with dangerous trends encouraging extreme durations, unsafe water temperatures, and unsupported health claims that can mislead the public and cause harm.”
The statement calls for a more science-based approach to cold therapy and encourages users to seek professional advice before adopting cold plunging into their routine. According to the Community, some of the recent viral content promotes plunges at dangerously low temperatures for extended periods, pushing beyond what is considered safe by physiologists and medical experts.
Highlights from the Statement:
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Call for Regulation and Education: The Community urges wellness centers and home users to implement basic safety protocols and educate themselves on the physiological responses to cold exposure.
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Distinguishing Science from Hype: While research supports some benefits of cold immersion, exaggerated claims—such as curing chronic diseases or acting as a complete substitute for medical care—are “irresponsible and misleading.”
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Inclusivity and Accessibility: The statement also champions making cold therapy more accessible and inclusive, moving away from elitist narratives that tie wellness to luxury.
Moving Forward
The Cold Plunge Community has committed to launching a public education campaign in collaboration with sports medicine experts and researchers. This initiative aims to provide evidence-based guidelines for safe cold plunge practices, including recommended temperatures, durations, and contraindications
